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The process of email mailing lists. List management includes the tasks of publishing data cards and maximizing sales through promotional efforts. It also includes the responsibility of processing orders, coordinating approvals with the list owner, and coordinating fulfillment with the list owner's service bureau.
Market segmentation is a marketing strategy which involves dividing a broad target market into subsets of consumers, businesses, or countries who have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them.
The process of uncovering relationships between the purchases of products and/or services. For example, an affinity analysis might reveal a high correlation between luxury car buyers and country club memberships.
Independent variable is one that may be used to predict a resulting change in a dependent variable. For example, a response rate could be the dependent variable and age and income could be independent variables.
A ratio that measures the success of a particular mailing list based on several mailers' usage. The numerator for this ratio is the number of new mailers that have tested the list, and the denominator is the number of these same mailers who placed a continuation order for the same direct marketing offer within 12 months.
The percentage of customers who continue to purchase in a subsequent year. New customers who are added in the subsequent year would not be included in the retention rate calculation.